When I began developing the visual identity for The Ainsworth, an upscale sports bar brand based in New York City, the flagship location had already been operating for four years. Despite its popularity, the brand relied primarily on word of mouth and a collection of inconsistent marketing materials.
Drawing inspiration directly from the interiors — masculine pine wood, dark leathers, damask wallpaper, and gold chandeliers — I translated those rich textures into a cohesive visual system. The result was a unified brand presence that mirrored the atmosphere of the physical space, ensuring every piece of collateral felt intrinsically connected to the experience it promoted.