La Mar, a restaurant and destination events venue in San Francisco, approached me to redesign their decks, posters and promotional cards, to be more impactful to clients. La Mar is well known for its views of the bay and their colorful menu, so I leaned heavily on food photography and their beautiful interiors to really sell the space. Because of the eatery’s proximity to the water, I used shades of vibrant blues to tie all of the collateral together.