La Mar, a waterfront restaurant and destination events venue in San Francisco, engaged me to redesign their pitch decks, posters, and promotional cards to create a more impactful client-facing presence.
Known for its sweeping bay views and vibrant culinary offerings, the visual direction leaned heavily on rich food photography and expansive interior imagery to fully showcase the experience of the space. To reinforce the restaurant’s proximity to the water, I incorporated a palette of saturated blues throughout the collateral, creating a cohesive system that visually anchored every touchpoint.
The result was a refreshed suite of materials that elevated La Mar’s event positioning while highlighting the venue’s strongest assets — its cuisine, atmosphere, and unparalleled views.