Arthur, a speakeasy-inspired private lounge, is located on the ground floor of the Gansevoort Hotel in Meatpacking. The space is warmly lit, perfect for entertaining or hosting an intimate affair. Arthur offers 300 square feet of private event space with its own bar, entrance and DJ booth. I designed the logo, collateral announcing its grand opening and several fliers promoting its events. The aim of the visual identity was “regal, but not stuffy,” since the space itself is named after Chester Arthur, the 21st president of the United States, hence the gilded lettering, rich reds, and a wax seal.