Windsor Custom was a bespoke menswear company founded in 2011 under the Paige Group umbrella. In 2013, the brand underwent a repositioning and rebrand, which I helped lead through the development of a new visual identity.
I designed the updated logo system to anchor all future promotional materials and be physically integrated into every custom garment produced — ensuring the brand mark lived both in marketing and in the product itself.
Windsor Custom differentiated itself through a concierge-style fitting experience, offering private house and office appointments, as well as in-studio fittings accompanied by a full bar, tasting menu, and billiards lounge. The refined identity was crafted to reflect this elevated, service-driven model — balancing tradition with modern luxury.
Windsor Custom was later acquired by Hudson Gray Clothiers.