HPLT (High Performance Lifestyle Training) is a celebration of laser-focused like-minded humans who use fitness to elevate their lives. Created by Brian Mazza, HPLT is a tailored multi-day retreat filled with performance growth activities in a team environment. Keynote speakers, sunrise yoga & meditation, multiple HIIT workouts, team runs, and custom apparel empowers the inner savage to come out in all who attend. The visual identity of this brand is very much rooted in who Brian is as person: bright yet masculine color palettes, heavy in fitness imagery, clean fonts, even the logo of the lion is inspired by his first-born, Leo, and is prominent in almost all HPLT collateral. I built HPLT’s pitch decks, website and all of their social media marketing materials.