When developing the visual identity and marketing materials for HPLT (High Performance Lifestyle Training), the goal was to reflect a brand built around discipline, intensity, and community. Founded by Brian Mazza, HPLT is a multi-day performance retreat designed for driven individuals who use fitness as a vehicle for personal elevation.
The experience combines keynote speakers, sunrise yoga and meditation, high-intensity interval training, team runs, and custom apparel — all curated to foster growth within a competitive yet supportive team environment.
The brand’s visual language is deeply rooted in Brian’s personal ethos: bright yet masculine color palettes, bold fitness-forward imagery, and clean, commanding typography. The lion emblem — inspired by his first-born son, Leo — serves as a central brand mark and appears consistently across collateral. I led the development of HPLT’s pitch decks, website, and comprehensive social media marketing materials, creating a cohesive system that aligned the brand’s visual presence with its high-performance mission.