Peanut was a charitable initiative spearheaded by Brandon Silverstein at the former Ainsworth Park, created to raise awareness around food allergies and support critical research efforts.
The centerpiece of the evening was a live performance by world-renowned painter Garibaldi, whose large-scale works were created in real time and auctioned at the conclusion of the event. Proceeds benefited FARE (Food Allergy Research & Education), a leading nonprofit organization dedicated to advancing food allergy research, education, and advocacy.
I developed the Peanut New York logo and designed the full suite of promotional collateral, creating a visual identity that felt bold, contemporary, and aligned with both the cause and the high-energy nature of the event.