For The Ainsworth’s 10th NFL season, I developed a themed flier series designed to build weekly momentum and brand consistency throughout the football calendar. Each piece was distributed across social media — including staff channels and official brand accounts — as well as deployed through email marketing and direct outreach from event planners and hospitality team members to their client lists.
The series offered a lighthearted reinterpretation of recognizable artworks, reimagined through a football lens and grounded in New York City culture. By blending sports, art, and location-specific references, the campaign maintained visual intrigue week after week while reinforcing The Ainsworth’s identity as an elevated sports destination.
The collection featured below represents the brand’s 10th NFL season — a nostalgic shift toward vintage football aesthetics to commemorate The Ainsworth’s first decade in business.
