I developed the brand identity for Bocadillo, a fast-casual concept formerly located in Manhattan’s Financial District. Inspired by the owners’ love of Southern Spain’s tapas and bocadillo bars, the goal was to capture that warmth and vibrancy while maintaining the efficiency of a grab-and-go model.
I created multiple logo iterations designed for versatility across all brand touchpoints, including apparel, coffee sleeves, food wrap stickers, and on-site signage. The identity system was built to feel bold, transportive, and instantly recognizable within a high-traffic urban environment.
In addition to the visual identity, I designed the menus — scaled to wall-sized installations within the space — which also translated seamlessly to the Bocadillo website, ensuring cohesion between the physical and digital brand experience.