When I started developing the visual identity for The Ainsworth, an upscale sports bar brand based in New York City, the flagship venue had already been open for 4 years and had been mainly promoted by word of mouth, and incohesive marketing materials. Taking inspiration from the interiors of the Ainsworth spaces, which feel very masculine with pine wood and dark leathers, with chicer touches in damask wallpaper and gold chandeliers, I incorporated a lot of those textures into all Ainsworth collateral, tying their promotional material directly to the spaces they were promoting.