The Who Knew? ad campaign was a project developed while I was at Reel to Red Productions. This campaign, which I pitched and art directed, was produced with literally a zero-dollar budget. The actors were either employees of the company or friends of employees of the company and were not paid. The only video footage used is those of the actors in front of a green screen. The backgrounds were shot with point-and-shoot digital cameras, painstakingly stitched and Photoshop'd and animated using After Effects. The campaign, which promotes The University of Texas-Pan American, won the company a Telly Award.